Sosyal medya kullanan herkes son g\u00fcnlerde \u201cBlack Friday \u0130ndirimleri!\u201d, \u201cEfsane Cuma f\u0131rsatlar\u0131n\u0131 ka\u00e7\u0131rma!\u201d haberlerini g\u00f6r\u00fcyorlard\u0131r. Peki bu indirim haberleri sizin de bir \u015fey alman\u0131z gerekti\u011fi hissine kap\u0131lman\u0131za yol a\u00e7\u0131yor mu? Sosyal medya hesaplar\u0131m\u0131zda takip etti\u011fimiz fenomenler yapt\u0131klar\u0131 al\u0131\u015fveri\u015fleri ve indirim haberlerini payla\u015ft\u0131k\u00e7a \u201cHerkes bir \u015feyler al\u0131yor, al\u0131\u015fveri\u015f yap\u0131yor\u201d d\u00fc\u015f\u00fcncesi zihinlerimize hakim olmaya ba\u015flad\u0131. Pandemide yayg\u0131nla\u015fan internetten al\u0131\u015fveri\u015f de her \u015feyi kolayla\u015ft\u0131rd\u0131 ve evimize kargo gelmesi g\u00fcnl\u00fck rutinimize girebiliyor. Peki yap\u0131lan al\u0131\u015fveri\u015fler hangi ihtiyac\u0131m\u0131z\u0131 kar\u015f\u0131l\u0131yor; mesela ger\u00e7ekten k\u0131yafetimiz olmad\u0131\u011f\u0131 i\u00e7in mi al\u0131yoruz yoksa eksik kalma hissini mi \u00f6teliyoruz?<\/p>\n\n\n\n
Sosyal medyay\u0131 par\u00e7as\u0131 oldu\u011fumuz topluluk ile ileti\u015fimde olma, bilgi edinme ve payla\u015fma, e\u011flenme, kendini ifade etme gibi ihtiya\u00e7lar\u0131 gidermek i\u00e7in kullan\u0131yoruz. T\u00fcm bunlarla birlikte asl\u0131nda art\u0131k hayat\u0131 yakalamak ve hayat\u0131n i\u00e7inde olmak anlam\u0131na geliyor sosyal medya. Yap\u0131lan bir \u00e7al\u0131\u015fmada gen\u00e7lerin d\u00f6rtte \u00fc\u00e7\u00fcn\u00fcn yak\u0131nlar\u0131n\u0131n hayat\u0131n\u0131 merak ettikleri, neler yapt\u0131klar\u0131n\u0131 ve g\u00fcndemdekileri ka\u00e7\u0131rmaktan korktuklar\u0131 ve sosyal medyay\u0131 s\u0131k s\u0131k kontrol ettikleri g\u00f6r\u00fclm\u00fc\u015ft\u00fcr. \u0130\u015fte bu durumun ad\u0131 FoMO (Fear of Missing Out)\u2019dur. FoMO bu tedirginli\u011fin yan\u0131nda ba\u015fkalar\u0131n\u0131n kendinden daha tatmin edici deneyimler ya\u015fad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnmeyi de i\u00e7eriyor. Ki\u015finin anda ya\u015fad\u0131\u011f\u0131 deneyimden keyif almas\u0131n\u0131 engelleyen FoMO, ka\u00e7\u0131r\u0131ld\u0131\u011f\u0131 d\u00fc\u015f\u00fcn\u00fclen deneyimden al\u0131nmas\u0131 beklenen zevki ise art\u0131r\u0131yor.<\/p>\n\n\n\n
Sosyal medya kullanmak ne yaz\u0131k ki b\u00f6yle bir korkuyu beraberinde getirdi. Pazarlamac\u0131lar da sosyal medya kullanan insan\u0131n bu f\u0131rsatlar\u0131 ka\u00e7\u0131rma korkusunu biliyor ve de tetikliyor. Bunu \u201cyetersizlik ve eksiklik alg\u0131s\u0131\u201d olu\u015fturarak yap\u0131yorlar. Anla\u015fmal\u0131 olunan ve reklam yapan influencerlar\u0131n ald\u0131klar\u0131 \u00fcr\u00fcnleri payla\u015fmalar\u0131 arac\u0131l\u0131\u011f\u0131yla ger\u00e7ekle\u015febiliyor bu durum \u00e7ok\u00e7a. Bu payla\u015f\u0131mlar\u0131 g\u00f6ren ki\u015fi ba\u015fkalar\u0131yla kendi ya\u015fam\u0131n\u0131 k\u0131yasl\u0131yor ve \u201cBenim onlardan neyim eksik?\u201d d\u00fc\u015f\u00fcncesiyle al\u0131\u015fveri\u015fe y\u00f6neliyor. Bunun yan\u0131 s\u0131ra \u201cSak\u0131n ka\u00e7\u0131rma!\u201d, \u201cKa\u00e7\u0131r\u0131lmayacak f\u0131rsat!\u201d \u015feklindeki reklam mesajlar\u0131 da ki\u015filerin ka\u00e7\u0131r\u0131rsa eksik hissetmesine y\u00f6nelik yaz\u0131lm\u0131\u015f c\u00fcmlelerdir. Ve yetersiz kalma hissi sanki bir \u00fcr\u00fcn\/hizmetle giderilebilirmi\u015f alg\u0131s\u0131n\u0131 yerle\u015ftiriyor.<\/p>\n\n\n\n
\u201cAcele edin!\u201d, \u201cStoklar t\u00fckeniyor!\u201d, \u201cS\u0131n\u0131rl\u0131 bir s\u00fcre i\u00e7in ge\u00e7erlidir\u201d, \u201cStokta sadece 1 adet kald\u0131!\u201d\u2026 Bu mesajlara da hepimiz a\u015finay\u0131zd\u0131r. Bunun ad\u0131 ise \u201ck\u0131tl\u0131k alg\u0131s\u0131\u201d. Ba\u015fkalar\u0131n\u0131n al\u0131\u015fveri\u015f deneyimlerini g\u00f6rmek ya da bu mesajlarla bunu hissetmek, ki\u015fi i\u00e7in al\u0131\u015fveri\u015f deneyimini ka\u00e7\u0131rma korkusuna yol a\u00e7\u0131yor. Sanki en iyi \u00fcr\u00fcnler ba\u015fkalar\u0131 taraf\u0131ndan al\u0131nacak, en iyi deneyimleri ba\u015fkalar\u0131 ya\u015fayacak, ki\u015fi bunlar\u0131 ka\u00e7\u0131racakm\u0131\u015f gibi hissedebiliyor. Bu da beraberinde al\u0131\u015fveri\u015f \u00e7\u0131lg\u0131nl\u0131\u011f\u0131na d\u00f6n\u00fc\u015f\u00fcyor. K\u0131tl\u0131k alg\u0131s\u0131n\u0131n i\u00e7g\u00fcd\u00fcsel al\u0131m\u0131 tetiklemesiyle ya\u015fanan bir al\u0131\u015fveri\u015f \u00e7\u0131lg\u0131nl\u0131\u011f\u0131 bu\u2026<\/p>\n\n\n\n
FoMO ile insanlar ihtiya\u00e7lar\u0131n\u0131 \u015fa\u015f\u0131r\u0131yor, sat\u0131n almas\u0131 gereken yeni \u00fcr\u00fcn\/hizmetlerin ne oldu\u011funa y\u00f6nelik karar\u0131n\u0131 ba\u015fkalar\u0131na bakarak ger\u00e7ekle\u015ftiriyor ve plans\u0131z al\u0131mlar yap\u0131yor. Bu da durdurulamayan bir al\u0131\u015fveri\u015f ba\u011f\u0131ml\u0131l\u0131\u011f\u0131na d\u00f6nebiliyor. Bundan sonra al\u0131\u015fveri\u015f yaparken FoMO etkisinde olup olmad\u0131\u011f\u0131m\u0131z\u0131 d\u00fc\u015f\u00fcnmek faydal\u0131 olacakt\u0131r. Hep bir \u015feylerin eksik oldu\u011funu d\u00fc\u015f\u00fcnmenizi sa\u011flayan mesajlara kar\u015f\u0131 dikkatli olun \ud83d\ude0a FoMO ya da al\u0131\u015fveri\u015f ba\u011f\u0131ml\u0131l\u0131\u011f\u0131n\u0131z varsa bu sorunlar\u0131 \u00e7\u00f6zmek i\u00e7in Terapi Koltu\u011fu\u2122 uzmanlar\u0131ndan yard\u0131m alabilece\u011finizi de hat\u0131rlatay\u0131m. Bilin\u00e7li al\u0131\u015fveri\u015fler\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"
Sosyal medya kullanan herkes son g\u00fcnlerde \u201cBlack Friday \u0130ndirimleri!\u201d, \u201cEfsane Cuma f\u0131rsatlar\u0131n\u0131 ka\u00e7\u0131rma!\u201d haberlerini g\u00f6r\u00fcyorlard\u0131r. Peki bu indirim haberleri sizin de bir \u015fey alman\u0131z gerekti\u011fi hissine kap\u0131lman\u0131za yol a\u00e7\u0131yor mu? Sosyal medya hesaplar\u0131m\u0131zda takip etti\u011fimiz fenomenler yapt\u0131klar\u0131 al\u0131\u015fveri\u015fleri ve indirim haberlerini payla\u015ft\u0131k\u00e7a \u201cHerkes bir \u015feyler al\u0131yor, al\u0131\u015fveri\u015f yap\u0131yor\u201d d\u00fc\u015f\u00fcncesi zihinlerimize hakim olmaya ba\u015flad\u0131. Pandemide yayg\u0131nla\u015fan […]<\/p>\n","protected":false},"author":2,"featured_media":62,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[47,46,13],"class_list":["post-57","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-black-friday","tag-fomo","tag-sosyal-medya"],"_links":{"self":[{"href":"https:\/\/terapikoltugu.app\/blog\/wp-json\/wp\/v2\/posts\/57","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/terapikoltugu.app\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/terapikoltugu.app\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/terapikoltugu.app\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/terapikoltugu.app\/blog\/wp-json\/wp\/v2\/comments?post=57"}],"version-history":[{"count":0,"href":"https:\/\/terapikoltugu.app\/blog\/wp-json\/wp\/v2\/posts\/57\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/terapikoltugu.app\/blog\/wp-json\/wp\/v2\/media\/62"}],"wp:attachment":[{"href":"https:\/\/terapikoltugu.app\/blog\/wp-json\/wp\/v2\/media?parent=57"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/terapikoltugu.app\/blog\/wp-json\/wp\/v2\/categories?post=57"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/terapikoltugu.app\/blog\/wp-json\/wp\/v2\/tags?post=57"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}